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Four Key
Shifts in the Enrollment Market
With solutions for your enrollment strategies
Understanding today’s market shifts can help enrollment leaders adjust their recruitment approach to meet students' needs and reach their enrollment goals. In this article, you’ll learn how a College Board Access Plan can provide solutions to help you respond to an evolving enrollment landscape.
Market Shift #2: If You're Not Early, You're Late
The number of college-going students is projected to decline, a trend often referred to as the "enrollment cliff." As a result, enrollment leaders will need to sow seeds
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Four Key Shifts in the Enrollment Market
With solutions for your enrollment strategy
Market Shift #1: Online Search Tools Are Reshaping Student Behavior
Students today rely on the web for most things—and their college search is no different. The market has shifted in a significant way. Before contacting you directly, students use online college search tools like BigFuture® to research and show organic interest in your institution. To increase your chances of enrolling these students, you must engage them while they’re actively raising their hands online.
Our Solution: Interest in My College (IMC)
With a feature called Interest in My College (IMC), you can find students who've added your organization to their BigFuture college list and engage them at the best time—while they're showing interest. Because these students are qualified, organic leads, they're 10 times more likely to apply. All College Board Access Plans come equipped with IMC at no additional cost.
